Packed with a super-blend of nourishing oils, this formula adds a touch of color while helping lips feel soft, hydrated, and ultra-glossy. Packed with a super-blend of nourishing oils, this formula adds a touch of color while helping lips feel soft, hydrated, and ultra-glossy. Believing that makeup should be a fun, creative outlet - not a mundane chore - the founders behind New York-based Winky Lux set out to create a cosmetic collection that epitomized these beliefs. Using innovative formulas - think whipped cream-inspired primers and pH-sensitive lip balms - each cruelty-free product inspires you to incorporate playfulness back into your getting-ready routine.