SIMONMILLER's iconic Beep Beep Dress is a hand-knit lurex crochet halter maxi silhouette with circular cutout details SIMONMILLER's iconic Beep Beep Dress is a hand-knit lurex crochet halter maxi silhouette with circular cutout details SIMONMILLER is a Los Angeles-based lifestyle brand encapsulating a playful take on classic luxury. Featuring ready-to-wear, footwear, bags, and jewelry, each piece epitomizes the vibrant and mod lifestyle of their CEO and Creative Director, Chelsea Hansford.