This button down was named after Shotwell Street in San Francisco and should be the newest, softest flannel addition to your closet. New fabric alert: this is a new flannel for us and it took us a while to nail it, because we wanted one that was really warm, really soft, but also really durable and one that wouldn't pill. Well: check, check, and check. Jack is 6'0", wears a Medium, went to Oxford, worked at Google, has an IMBD, and (saving the most impressive feat for last) occasionally models for Marine Layer.