The Pia is a RHODE cult fave for a reason: expertly-placed ruching, a waterfall ruffle, and puffed sleeves just fit...*and* flatter. The Pia is a RHODE cult fave for a reason: expertly-placed ruching, a waterfall ruffle, and puffed sleeves just fit...*and* flatter. RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Every collection is built with nods to places they have deep pulls to – India, California, New York – and all the places to discover in-between.