Define Elodie? Picture a peplum silhouette with oversized ruffles framed by RHODE's signature puffed sleeves. Define Elodie? Picture a peplum silhouette with oversized ruffles framed by RHODE's signature puffed sleeves. RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Every collection is built with nods to places they have deep pulls to – India, California, New York – and all the places to discover in-between.