The Ella is a RHODE signature for a reason: airy Dolman sleeves, a flirty, full hem, and a matching braided belt (to be worn as you please). The Ella is a RHODE signature for a reason: airy Dolman sleeves, a flirty, full hem, and a matching braided belt (to be worn as you please). RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Every collection is built with nods to places they have deep pulls to – India, California, New York – and all the places to discover in-between.