RHODE's Eliza redefines the *smock frock* with a demure smocked bodice and a fashion moment fave... the drop waist. RHODE's Eliza redefines the *smock frock* with a demure smocked bodice and a fashion moment fave... the drop waist. RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Every collection is built with nods to places they have deep pulls to – India, California, New York – and all the places to discover in-between.