We love Luella, Reformation's mini dress that combines a fitted bodice and pleated A-line skirt with a belt for extra flair. We love Luella, Reformation's mini dress that combines a fitted bodice and pleated A-line skirt with a belt for extra flair. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.