While Florence is known for its art, Reformation's Florentina is known for its art-like, ruched overlay that makes everyone stop and stare. While Florence is known for its art, Reformation's Florentina is known for its art-like, ruched overlay that makes everyone stop and stare. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.