With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 15.7 x 24 inch design weighs approximately 6 pounds and has a convex shape, which makes it particularly stable. With their clear colors and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

The advertising slogan “Kills bugs fast”, which highlights the speed of the Porsche 993 Turbo, was dreamt up by the San Francisco advertising agency Goodby, Silverstein & Partners.