Strawberry Letter perfumer Gabriela Chelariu says it best: “I wanted to create a high-definition, ultra-saturated strawberry essence. Featuring strawberry gariguette that has sweet, sugar-like facets, this fragrance transports you through time.” Strawberry Letter perfumer Gabriela Chelariu says it best: “I wanted to create a high-definition, ultra-saturated strawberry essence. Featuring strawberry gariguette that has sweet, sugar-like facets, this fragrance transports you through time.” PHLUR creates modern fine fragrances – mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. Each fragrance is inspired by memories, moments, experiences, and feelings – those that are both intimately personal and universally shared.