Lost Cause perfumer Gil Clavien says it best: "It has an outdoor fresh air quality but also a chic sense of comfort that gives it a sophisticated sensibility." Lost Cause perfumer Gil Clavien says it best: "It has an outdoor fresh air quality but also a chic sense of comfort that gives it a sophisticated sensibility." PHLUR creates modern fine fragrances – mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. Each fragrance is inspired by memories, moments, experiences, and feelings – those that are both intimately personal and universally shared.