Golden Rule perfumer, Frank Voelkl, says it best: "I wanted to capture the magnetic, alluring energy of a person with confidence and ownership of themselves. I mixed energetic, youthful notes with sensual undertones like sparkling mandarin layered against sultry jasmine and creamy vanilla. The result is radiant with feminine energy." Golden Rule perfumer, Frank Voelkl, says it best: "I wanted to capture the magnetic, alluring energy of a person with confidence and ownership of themselves. I mixed energetic, youthful notes with sensual undertones like sparkling mandarin layered against sultry jasmine and creamy vanilla. The result is radiant with feminine energy." PHLUR creates modern fine fragrances – mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. Each fragrance is inspired by memories, moments, experiences, and feelings – those that are both intimately personal and universally shared.