This matte formula easily glides on to provide rich color without drying the lips, creating a perfect balance of moisture and softness. This matte formula easily glides on to provide rich color without drying the lips, creating a perfect balance of moisture and softness. Olivia Palermo Beauty is a curated beauty wardrobe for everyone founded by New York native and international style authority, Olivia Palermo. Centered around the idea of Pret-A-Beauté, Olivia Palermo Beauty is an approach to makeup and skincare that mirrors one’s closet with its multiple components. Looking at beauty like less of a daily regimen and more as an arsenal of tools to help fit your mood and inspire self-confidence each day. Olivia Palermo Beauty is those tools, meant to be used individually, with one another, and with everything else that makes up your beauty toolkit.