Our indigo garments start fully saturated (so, deep, dark blue). We then wash down each piece a bunch of times, which takes away the indigo by bit. The result? This buttery soft, mid-blue greatness that feels like that old sweatshirt you love from day 1. And due to the dye process, each piece is slightly different, so you might as well buy 2. We call this baby terry in the office because usually terry is knit with larger loops for a nubbier feel (think towel). This baby terry is knit with tiny loops, which makes the fabric ridiculously soft (also, babies are soft too, so it works on a lot of levels).