This elephant friend is made of the softest fabric, can sit by itself, and is just waiting for you to come and give it a hug. This elephant friend is made of the softest fabric, can sit by itself, and is just waiting for you to come and give it a hug. Founded in Denmark in 1999 by Dorthe & Erik Mailil, Maileg fosters the belief that children thrive with non-plastic toys, and creates collectible, well-made pieces that are sure to be loved, cherished, and handed down for generations.