A carefully balanced, antioxidant-rich lightweight formula designed to support hair from the inside out—promoting fuller, healthier-looking strands with frizz-free shine. A carefully balanced, antioxidant-rich lightweight formula designed to support hair from the inside out—promoting fuller, healthier-looking strands with frizz-free shine. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.