Experience spa-level care for your scalp and hair with KITSCH’s plant-based strengthening oil, infused with antioxidants and a calming lavender scent. Experience spa-level care for your scalp and hair with KITSCH’s plant-based strengthening oil, infused with antioxidants and a calming lavender scent. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.