Meet your new go-to for soft, natural-looking sculpt. The Shape & Shade Sculpting Stick glides on as a buttery cream and blends down to a velvety matte finish. Easy to layer, easy to love—this routine-friendly formula adds buildable depth in four cool-toned shades. Meet your new go-to for soft, natural-looking sculpt. The Shape & Shade Sculpting Stick glides on as a buttery cream and blends down to a velvety matte finish. Easy to layer, easy to love—this routine-friendly formula adds buildable depth in four cool-toned shades. ICONIC London creates trend-forward, luxury-feel makeup for every look and occasion. Inspired by the vibrant city life of London, England, the brand’s products are renowned by professional makeup artists, celebrities, and influencers for their glow-enhancing effects. ICONIC London brings endless empowerment, self-affirmation, and fearless confidence to those wanting to relish in those Instagram-worthy moments.