The Helsei Frida Strapless Beaded Floral Appliqué Mini Dress features intricate beading and floral appliqué details, creating a stunning, structured silhouette perfect for a special occasion. The Helsei Frida Strapless Beaded Floral Appliqué Mini Dress features intricate beading and floral appliqué details, creating a stunning, structured silhouette perfect for a special occasion. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.