This button down was named after Geary Street in San Francisco and should be the newest, softest flannel addition to your closet. New fabric alert: this is a new flannel for us and it took us a while to nail it, because we wanted one that was really warm, really soft, but also really durable and one that wouldn't pill. Well: check, check, and check. Alex, who starts every day with yoga and a pitaya bowl (you can Google it...we had to), is 6'1 and wears a Medium.