**Time to shine!** Alice is Electric & Rose's take on a classic fisherman's sweater with Aran stitch. **Time to shine!** Alice is Electric & Rose's take on a classic fisherman's sweater with Aran stitch. Inspired by the offbeat personality of Venice Beach, SoCal-based Electric & Rose takes its name from two of the district's most iconic streets. With a collection featuring dreamy tie-dye and the comfiest of fits, its pieces have become a staple for yoga routines, afternoon strolls, and just about everything in between.