FLAVOR PROFILE

• Tender, rich, flavorful

WHY WE LOVE IT

• Generously marbled and easy to prepare, a prime rib roast of beef makes an impressive centerpiece for any occasion. Also known as a standing rib roast, the cut is best roasted whole "standing" on its ribs, allowing the top layer of fat to render and self-baste the meat. Pasture-raised and grain-finished by Double R Ranch Co., this roast has the perfect combination of flavor and tenderness.

NET WEIGHT

• Large Roast: approx. 8 lb. (serves 8–10).
• Small Roast: approx. 6 lb. 8 oz. (serves 6–8).
• Grass-fed and grain-finished premium Northwest beef.
• USDA Choice grade or higher.
• Shipped frozen.
• Product of USA.