The Damson Madder Lulu scrunchie, featuring a scalloped edge and intricate rose embroidery, adds a charming touch to any hairstyle. The Damson Madder Lulu scrunchie, featuring a scalloped edge and intricate rose embroidery, adds a charming touch to any hairstyle. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.