The Damson Madder Kelia Dress features a square neckline and side ties leading to a flowy, midi-length skirt. The Damson Madder Kelia Dress features a square neckline and side ties leading to a flowy, midi-length skirt. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.