The Damson Madder Bluebelle dress features a tie-up bow design, puff sleeves, shirred bodice, a frilled waist, and is fully reversible, allowing it to be worn with the bows at the front or back. The Damson Madder Bluebelle dress features a tie-up bow design, puff sleeves, shirred bodice, a frilled waist, and is fully reversible, allowing it to be worn with the bows at the front or back. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.