When you take beach days as seriously as we do, you design the best beach towel for the entire fam. Made from 100% organic cotton, it has the softest and plushest texture with an exclusive graphic designed for us by Native Hawaiian designer, Anna Kahalekulu. Bonus: Sized generously for sharing and staying sand-free. Fit: 35" x 70" Material: 100% Organic Cotton Care: Machine Wash Cold. Do Not Bleach. Remove Promptly. Tumble Dry Low. Warm Iron if Needed. HAU2400-SNK