The AMUR Isabell Strapless Sweetheart Maxi Dress features intricate sunburst pleating, a structured bodice, and cascading ruffles, creating a dynamic silhouette perfect for any special occasion. The AMUR Isabell Strapless Sweetheart Maxi Dress features intricate sunburst pleating, a structured bodice, and cascading ruffles, creating a dynamic silhouette perfect for any special occasion. Created in New York City, AMUR is a clothing collection whose core values are woven into their very name, standing for: A Mindful Use of Resources. This brand believes great style does not have to come at the expense of our environment, and use sustainably sourced materials in the creation of their cool, contemporary and confident silhouettes.