Bethesda Row


Perfect Pairings

Saturday, October 10, 1-5pm

Enter to win a $100 gift certificate to Cork & Fork here!

Join us for a wine tour at Bethesda Row’s most stylish establishments! Sample over 20 different wines from around the world, perfectly paired with signature tapas-style dishes at each stop along the way. The progressive wine tasting tour will allow wine connoisseurs, occasional drinkers and beginners alike to sip their way through Bethesda Row’s top restaurants and wine locations, tasting a variety of wines at each destination.  Gain insight into the wines and highlighted regions from wine experts on site. Sample dishes that compliment the tastings and highlight the world-class cuisine at Bethesda Row.

Tickets to Perfect Pairings provides you access to more than 20 tastings and small bites throughout the wine tour. 2-3 tastings per location at participating retailers and restaurants at designated event times. Selections will vary based on location. 

Participating merchants include:
American Tap Room
Cork & Fork
Lebanese Taverna
Mamma Lucia
Mon Ami Gabi
Mussel Bar & Grille
Redwood Restaurant
Vino Volo

Disclaimer: Perfect Pairers are 21+and must bring appropriate identification.


Calypso St. Barth’s Bethesda Opening Weekend!

August 1-3

Come welcome, shop, and fall in love with Calypso St. Barth’s Bethesda at their opening weekend celebration from August 1st through the 3rd.

Make Meaning Grand Opening

June 6, 2014

Make Meaning, a world class events and family entertainment destination, is coming to Bethesda Row!  Opening at 4809 Bethesda Ave, Make Meaning will offer a wide assortment of creative activities for the whole family and an experienced events team to plan the perfect party or event for your friends, family or colleagues.  Mark your calendars now for their Grand Opening on June 6th.

Nando's Peri Peri Restaurant Week Menu

April 21-27, 2014

Option 1 for $15                         
Appetizer- Peri Nuts or Mixed Olives                                
Entrée- 1/2 Chicken with any 2 regular sides
Dessert- Naughty Nata
Option 2 for $15        
Appetizer- 3 Wings
Entrée- Wrap with 1 regular side
Dessert- Any Cheesecake

Option 3 for $15 (Vegetarian)
Appetizer- Hummus
Entrée- Halloumi Sandwich/Wrap/Pita with 1 fino side
Dessert- Frozen Yogurt


Option 1 for $30    
Appetizer- Garlic Sticks
Entrée- 10 Wing Platter
Dessert- Choice of any cake

Option 2 for $30    
Appetizer- Peri nuts or mixed olives
Entrée- Full Platter
Dessert- Any Cheesecake

Bethesda Row Facebook Rules

September, 2013

Bethesda Row Facebook Contest Official Rules
. . . . . . . .




1. ELIGIBILITY: Unless otherwise stated, open to legal U.S. residents who are 18 years of age as of January 1, 2013. Employees and officers of Federal Realty Investment Trust (the “Sponsor”) and its affiliates are not eligible. All applicable federal, state, and local laws apply. Void in Puerto Rico and where prohibited or restricted by law.

2. CONTEST DETAILS: The Bethesda Row Facebook Page will be hosting polls and trivia contests with a clearly stated deadline for eligible responses and the criteria by which the winning response will be selected. The person with the Facebook posting that fulfills all posted criteria or is drawn randomly, pending terms of contest, will win a prize. In order to reply, the entrant must be a fan of the Bethesda Row Facebook Page.

3. PRIZES: The Sponsor will award Two (2) tickets to one winner. No prize substitution, in whole or in part, except by Sponsor due to prize unavailability, safety or security considerations, or any other reason as solely determined by Sponsor in which case a prize of comparable or greater value will be awarded.

4. GENERAL: Winners will be notified by Facebook, email, phone, Twitter message, postal mail and/or express mail at Sponsor’s sole discretion. If a winner is 18 or older, as is required for entry, but not of the age of majority in state of residence, prize will either be awarded in the name of parent or legal guardian, or parent or legal guardian must ratify and sign any and all documents required of winner. Inability to contact a winner or the return of any prize notification as undeliverable will result in the prize being forfeited and awarded to an alternate winner. By participating, entrants agree [a] to these rules and decisions of Sponsor, which shall be final in all respects relating to this trivia promotion; and [.b] to release, discharge and hold harmless Sponsor, its subsidiaries and affiliates from any and all injuries, liability, losses and damages of any kind resulting from their participation in the Contest or their acceptance, use or misuse of prize including, without limitation, personal injury, death and property damage. Sponsor is not responsible for and shall not be liable for: [a] electronic, hardware or software program, network, Internet, or computer malfunctions, failures, or difficulties of any kind, including without limitation, server malfunction or for any human, typographical, printing or other error relating to or in connection with the Contest, including, without limitation, errors which may occur in the administration of the Contest, processing of entries; the announcement of the prize or in any Contest-related materials, [.b] failed, incomplete, garbled, or delayed computer transmissions; [c] late, lost, misdirected or incomplete entries or postage-due mail; [d] damage to entrants’ or any person’s computer or the contents thereof; [e] any condition caused by events that may cause the Contest to be disrupted or corrupted; or [f] any damage to prizes during shipping or delivery. Sponsor reserves the right in its sole discretion to cancel, terminate, modify, or suspend the Contest if fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Contest (or portion thereof), as determined by Sponsor in its sole discretion, and limit entries to those submitted prior to the action taken, or to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider, Internet service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or the Web Site; to be acting in violation of the Official Rules; to be acting in violation of the terms of the Web site, or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Internet entry must be made by the entrant only at an authorized web site address. Entries may not be made by any other individual or any entity, and/or originating at any other Internet website or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites. Any winner who enters by any of the methods described above will be disqualified and an alternate winner selected. Use of any device to automate entry is prohibited. Sponsor reserves the right in its sole discretion to disqualify any entry at any time in the event it is determined that the entrant has not complied with these Official Rules. This contest is governed by the laws of the Commonwealth of Virginia.

5. USE OF ENTRY INFORMATION: The collection and use of entrant information will be governed by Federal Realty Investment Trust on-line privacy policy.

SPONSOR: Federal Realty Investment Trust, Bethesda Row: 1626 E Jefferson Street, Rockville, MD 20852

Facebook is not a sponsor of this contest. Any third party trademarks mentioned herein are the property of their respective trademark owners. The use or mention of such third party trademarks in these Official Rules or in the contest is solely for descriptive purposes and shall in no way imply an endorsement or sponsorship of the contest.

Jessica Alba visits Bethesda to sign books and attend The Front Row fashion show

May 18, 2013

The Examiner |  BY: NICOLE GLASS

Bethesda Lane was jam-packed on May 17, with eager crowds trying to catch a glimpse of Jessica Alba, an award-winning actress and model who just recently published her first book, The Honest Life. The Dark Angel star traveled to Bethesda to sign copies of her book and attend The Front Row—an annual fashion event that showcases the works of local designers.

read more

Landmark Theater Gets Extreme Makeover

May 3, 2013

Everyone needs a little makeover now and then.  Experience the new way to see movies at Bethesda Row – in style.  You can reserve seats ahead of time and enjoy adult beverages and an expanded menu before your show.  You’ll have an enhanced movie-going experience with new screens and sound systems – and did we mention larger seats?

Click here to reserve your seats today.

Icebreaker Announces Inaugural Washington, DC-Area Store

April 22, 2013

View the article online
Wellington, New Zealand (April 23, 2013) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open a new TouchLab store in Bethesda, Maryland, USA. 

The new 1,200-square-foot store will open in the Fall of 2013 in Bethesda Row, a premium mixed-use shopping and dining destination just eight miles from downtown Washington, DC. Icebreaker will be located at 4821 Bethesda Avenue, near lululemon, The North Face and Lucy Activewear.

“Icebreaker is perfect for active DC-area residents who value high performance apparel. It has something for everyone – from runners, hikers and skiers looking for a natural alternative to synthetics, to Bethesda Row shoppers with an eye for new and beautiful apparel,” says Jeremy Moon, founder and CEO of Icebreaker.

The Bethesda TouchLab store will feature Icebreaker’s complete line of pure merino wool apparel, including its Outdoor, Run/Fitness, Kids, Underwear and Travel/Lifestyle collections and Socks and Accessories, all made from handpicked merino wool born in the Southern Alps of New Zealand.

The store will allow shoppers to touch Icebreaker merino, known for being so soft that people often don’t even realize it is wool. The store’s Tactile Gallery will have garments that explain the functional benefits of Icebreaker merino – it’s soft, non-itch, odour-resistant and highly breathable. Merino also regulates temperature, which means it warms in the cold and cools in the heat.

Icebreaker has eight other North American TouchLabs: Portland, Oregon (home of its US headquarters); New York City (SoHo and the Meatpacking District), California (San Francisco and San Jose), Montréal and Vancouver, British Columbia (Kitsilano and North Shore).

The Bethesda TouchLab will be open Monday through Saturday, 10 am to 7 pm, and Sunday, 12 to 6 pm.

About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries. See for more information about Icebreaker, and for more information on Icebreaker founder and CEO Jeremy Moon.

The decadent details of Max Brenner Chocolate Bar

BY CAROLE SUGARMAN of Bethesda Magazine Apr 15, 2013

With full-service restaurants in Israel, New York City, Las Vegas, Philadelphia and Boston, Max Brenner’s Bethesda location will be its first sweets-only restaurant in the U.S., similar to the ones it operates in Australia, Singapore and the Philippines.

Three more sweets-only shops are in the works here in the U.S. (in Paramus, N.J., New York City and a Boston suburb), but we get the first one, slated to open in mid-June.

In an exclusive interview, Sam Borgese, CEO of the company, told Table Talk that Bethesda was chosen because Max Brenner “is a global brand and the fact is that DC is a global city with people from all over the world. So there’s brand recognition.”

Borgese, who said that he has a background in urban planning, added that Bethesda has been a favorite of his for awhile. “I love Bethesda Row. It has a pedestrian friendly street scape, it feels more like a community. Max Brenner as a brand enjoys those type of urban environments,” he said.

The company was founded as a retail shop in Israel in 1996 by Max Fichtman and Oded Brenner; there are now more than 40 Chocolate Bars internationally.

In restaurants in Israel and thus far in the U.S., savory food is also served. But Borgese said it actually “distracts from the chocolate experience. We’re going back to the basics.”

The Bethesda location, at 2217 square feet, will seat about 70 or 80 patrons and also include a retail shop. It’ll be open from 8 a.m. to 11 p.m.

Chocolate lovers will order from a counter, but wait staff will bring out the dishes. Borgese said that in the evening, full service may be added. 

The menu will serve most of the dessert options available at the other locations—hot and cold chocolate drinks, hot and cold coffee drinks, pastries, fudge cake, chocolate pizza, and the best-seller—fondue. A select number of items called Fast Max, will be available for carryout. And there will be some new dishes as well, such as additional varieties of crepes and waffles, said Borgese.

The retail shop will house Max Brenner’s internationally known chocolates, with packaging that changes four or five times a year. “It’s not an inexpensive thing to do,” says Borgese of the packaging redesigns. “But that’s how we have fun and like to play.”

And the interior will have the same whimsical look as other Max Brenner restaurants, with wall graphics of sayings and quotes, and large cauldrons filled with melted chocolate.

Borgese is enthusiastic about introducing Bethesda area diners to Max Brenner’s chocolate culture, which the company describes in a press release as “a holistic sensual experience.” After all, says Borgese (and as every chocoholic knows), chocolate is not just for special events, but for every day.

The Top 10 Healthiest Cities for Women

November 19, 2012

Self Magazine
By Sara Austin

We weighed 7,000 bits of data to get our list of 100 cities, and these 10 have the best scores of the bunch.  Bethesda names 2nd healthiest city.

First Non-Airport Vino Volo Opens in Bethesda on Friday

November 5, 2012

The Washingtonian Magazine
By Jessica Voelker

Update: Vino Volo has pushed back its opening date to Friday, November 16 according to a restaurant rep. It will be passing out free champagne to customers on opening day.

You know Vino Volo. It’s the wine bar where you chug a goblet of Grüner Veltliner to ward off fears about that flying death bus you’re about to strap yourself into; where absent-minded twentysomethings pick up a last-minute bottle of Christmas Cabernet en route to Mom and Dad’s. (For little sis: a pink neck pillow and an US Weekly from Hudson News.)

The airport terminal mainstay kind of changed the game for airport drinking—freeing discerning wine sippers from the oak-chipped and overly fruity selections at regular airport bars. And the food is pretty good, too. Vino Volo is not, however, a place we think about much on days that don’t involve an invasive full-body scan.

But the wine bar chain wants to change all that, starting Friday, November 9, when it opens its first-ever non-airport shop in Bethesda. (A second one is planned for Tysons Corner in early 2013. After that: the world.) The 2,500-square-foot bar and retail store will offer flights of wine, small plates, and bottles to go, and will carry over a lot of menu items from the airport stores while also introducing some new things—seasonal pizzettas, bacon brittle, and roasted bone marrow among those. There is also a VIP table for special occasions. Look for it to open around 4:30.

Vino Volo. 7243-7247 Woodmont Ave., Bethesda.

Richard Belzer — not a detective but plays one on TV — talks conspiracies in Bethesda

October 15, 2012

The Washington Post
By The Reliable Source

The TV star climbed onto the small stage outside a shoe boutique in downtown Bethesda on Saturday to a smattering of applause from about 50 fans.

“Here we are in Bethesda, Maryland,” Richard Belzer said musingly. “What is Bethesda known for, beyond the hospital? Is that it?”

Belzer, 68, is not a detective; he just plays one on TV, on the long-running “Law & Order: SVU.” But he’s written a book that trades on that image — “Dead Wrong: Straight Facts on the Country’s Most Controversial Cover-Ups” — and now the star is like any old author, hitting the bookstore/interview circuit to try to sell the darn thing. On a morning TV show in NYC this month, the edgy former stand-up comedian shocked hosts with a sodomy joke and a Nazi salute. So of course, we had to come out to the Bethesda Row Arts Festival to hear him hold forth darkly on how the feds killed Marilyn Monroe and Martin Luther King Jr. But who else would turn out?

Here was the shocker: For every scruffy middle-aged guy with an urgent question about the Bush family’s involvement in the Bay of Pigs, there were probably two women in skinny jeans/cute scarves who really wanted a photo with Belzer — and were not the least bit put off by all this talk of CIA death squads and coverups.

Conspiracy theories: They’re so mainstream now!

Belzer sort of agreed with us. “In the ’50s and ’60s, a lot of people believed in their government, and believed the president was this paternal figure.” Now, “fortunately, the public is ready for anything,” he told us. “They don’t trust the government anymore. And they really don’t trust much of the press.”

As usual, he dressed like an undertaker — black coat, black pants, black tie, tinted wire-frames — a look softened by the tiny poodle-terrier he brought along with him. And the mood was somehow light, even amid the dark material.

Why does the government cover up scandals? asked one woman.

“Out of institutional embarrassment,” Belzer said. “So we don’t look like we’re a crazy banana republic to the people in Russia.”

Any theory on the sudden death of conservative rabble-rouser Andrew Breitbart?

Belzer couldn’t see any reason why anyone would want to rub Breitbart out. “It was one of the few times I don’t believe in a conspiracy.”

The wartime death of JFK’s older brother Joe? “There are theories, not that he was assassinated but that he took the suicide mission on purpose. I don’t think he was killed.”

Could the grassy knoll happen today?

“No. They don’t need to kill people today. They have other ways.” He did not elaborate.

Woodmont Avenue Closes in September

September 2012

Stonebridge Associates has announced the closure of Woodmont Avenue from Bethesda Avenue to Leland Boulevard will occur as early as September 7th.  This road is estimated to be closed for 20 months.  Once completed, the underground parking garage will offer an additional 940 public parking spaces to the Bethesda Row area. In addition to parking, the new development will also feature and additional 250 residential units to the neighborhood as well as 45,000 sf of street retail.  We will keep you informed of any additional information as it becomes available.   

Thursday, Friday and Saturday Fashion Events

May 17-19

Assaggi Mozzarella Bar: Receive a complimentary Dolce Modella dessert with the purchase of any entrée.

Bethesda Orthodontics: Take off $1,000 towards your Invisalign treatment. Valid with this direct mail piece through June 30th, 2012.

Blue Zen: Take 15% off all services with this brochure including the acclaimed Spa Express Package (mani, pedi, and facial)!

Ginger: Joie trunk show. Explore the casual, comfortable and luxurious Joie sportswear, plus take 10% off the entire store.

J. McLaughlin: Shop J. McLaughlin’s fabulous Summer collection and receive a gift with your purchase.

Kidville: 15% off all full-priced clothing and toys in the Kidville Boutique.

My Eye Dr.: Free anti-reflective coating with every complete frame and lenses pair purchased (a $90 value).

Sassanova: Kate Spade trunk show. Shop the summer collection of shoes, handbags, and ready-to-wear styles all weekend long. Take 15% off all Kate Spade merchandise.

Secolari: Fashion your taste buds with in-store samples of one-of-a-kind olive oils, vinegars and tapenades.

Urban Chic: Rebecca Minkoff trunk show. Now’s your chance to have the line that fashion icons Alexa Chung and Sarah Jessica Parker adore. Take 15% off your Rebecca Minkoff purchase during The Front Row.

Urban Country: During The Front Row enjoy a 20%–25% discount on all Pine Cone Hill bedding and sleepwear.

Mon Ami Gabi's Restaurant Week Menu

April 16-22

$15 Per Person Does Not Include Beverage Tax or Gratuity

First Course Choice

Petit Caesar Salad– Romaine, Black Pepper Olive Oil Crouton and Parmesan

Chilled Gazpacho– Chopped Red and Green Pepper Garnish

Entrée Course Choice

Lunch Cut Steak Frites– Your Choice Au Poivre Sauce, Classique Butter, Bordelaise Sauce, Béarnaise Sauce or Roquefort Butter

Chicken Brie and Apple Sandwich– On Ciabatta with Caramelized Onion and Chive Aioli

Classic Quiche Lorraine– Petite Salad


Mini Warm White Chocolate Bread Pudding– House Made Caramel Sauce

$30 Per Person. Does Not Include Beverage Tax or Gratuity

First Course Choice

Petit Caesar Salad– Romaine, Black Pepper Olive Oil Crouton and Parmesan

Onion Soup Au Gratin

Chilled Gazpacho– Chopped Red and Green Pepper Garnish

Entrée Course Choice

Steak and Frites– Your Choice Au Poivre Sauce, Classique Butter, Bordelaise Sauce, Béarnaise Sauce or Roquefort Butter

Seared Atlantic Salmon au Poivre– Pommes Puree, Spring Mushroom Mix and Red Wine Sauce

Half Roasted Chicken and Frites– Grandmere Style

Dessert Course Choice

Crème Brulée– Caramelized Vanilla Bean Custard

Chocolate Mousse– Finished with Chocolate Perles Craquantes

Sorbet Du Jour

Cafe Deluxe Restaurant Week Menu

April 16-22

Enjoy a three-course lunch for $15 and a three-course dinner for $30.


Bacon, Pear and Gouda Sandwich Balsamic Onions.  Served with Ranch Seasoned Yukon Gold Potato Chips
Cilantro-Lime Chicken Tostadas
Black Bean puree and Monterey Jack cheese on two corn tortillas. Topped with Chilled Chicken, Mixed Greens, Tomato, Avocado, Cilantro and Fresh Lime Juice and Olive Oil

Guinness Chocolate Cake with Bailey’s Icing and caramel sauce.
Raspberry Sorbet with Fresh Mint

Mussels’ sautéed with Chorizo, Oranges and Blue Moon
Mussels’ sautéed with Garlic, Shallots, Red Pepper Flakes, Orange Segments, and Blue Moon Beer
Asparagus and Parmesan with Lemon and White Truffle Oil
Two Asparagus bundles tied with Chives served chilled and drizzled with White Truffle Oil, Lemon Zest and Fresh Squeezed Lemon.  Topped with shaved Parmesan

Pan Seared Sea Scallops with a Spring Vegetable Succotash
Four Scallops served over a Succotash containing fava beans, Asparagus, bacon, roasted corn, red Peppers, crème fraiche, thyme and tarragon
Grilled Flat Iron Steak
Tempura Asparagus, grape tomato compote, and Béarnaise Sauce.

Guinness Chocolate Cake with Bailey’s Icing and caramel sauce.
Raspberry Sorbet with Fresh Mint

Curious about our new fountain?

October 8, 2011

Our new fountain allegorically depicts the water cycle.  The design represents the constant cycle of water movement from clouds to precipitation to groundwater flow to lake/ocean storage to evaporation. Each element of the fountain represents a stage of water’s movement through the cycle.

In the fountain, the cycle begins with the three steel columns that create bursts of water vapor resembling small clouds and representing the evaporation and condensation processes. The steel columns are an abstract representation for the trees that will ultimately benefit from the nourishing rains that the clouds produce. At the base of the columns (the ground plane), a stone mosaic of twisting roots or branches symbolizes the trees’ mechanisms (root system) for water uptake.

The curved wall is emblematic of the earth. The black stone presents a symbolic expression of the dark nutrient-rich soil; the steel rill serves as a river conduit transporting water in the hydrologic cycle; the green stone represents diverse flora of the environment. The green stone wall has crenulations that allow water from the rill (river) to trickle down the wall toward the mosaic, representing the infiltration of water into the soil and roots of the flora. The circular grate at the base of the wall collects the water and is symbolic of underground aquifers that store water. At its terminus, the rill, like a river, discharges its remaining water into a ponding area, the stone basin.

The stone basin symbolizes lakes and ponds that temporarily hold water on its way to the ocean. Lakes are our source of freshwater, and this concept is characterized by the clear color of the water in the basin. The stone basin discharges its water through a small channel, or river, into the large lower basin that is the largest body of water, an ocean.

The lower basin’s glass tile tints the water the color of oceans and seas. The earthen colored seat wall represents the shores that surround the oceans. The juxtaposition of shore wall and ocean basin affords us the symbolic ability to interface with the vast ocean at its edge. Finally, all the while, evaporation is occurring undetected around us, and water begins its long journey all over again.

More info

Le Crueset Cooking Demonstration

July 22

Friday, July 22nd from 12pm - 2pm

Stop by the Le Creuset Signature Store during the Bethesda Row sidewalk sale to see a cooking demonstration for Easy Paella featuring the Le Creuset 3.5 Qt. Buffet Casserole

Parker's Classic American Restaurant Week Menu

April 11 - 17, 2011

Lunch Menu
Three-course lunch for $15

First Course- Choose one
•  Salad: Wedge, House or Caesar
•  Soup: Roasted Tomato Lager or Daily Soup

Entrée Selections- Choose one
•  Choose any Burger, Sandwich or Entrée Salad

Dessert- Choose one
•  Single Scoop Ice Cream Sundae
•  Key Lime Pie

Three-course lunch for $30

First Course- Choose one
•  Salad: Wedge, House or Caesar
•  Soup: Roasted Tomato Lager or Daily Soup

Entrée Selections-Choose one
•  Fresh Fish of the Day -See server for details
•  Filet Tips - Filet Mignon served over redskin-basil mashed potatoes and topped with mushroom demi-glace and onion straws
•  Chicken Kabobs - Grilled chicken, zucchini and red onions, served over wild rice with honey soy ginger sauce

Dessert- Choose one
•  Please choose any dessert from the full menu

Price does not included tax or gratuity

Visit Parker’s

New restaurants keep the good times rolling at Bethesda Row

Monday, October 18, 2010

New restaurants keep the good times rolling at Bethesda Row
The Washington Post
By Danielle Douglas

Boisterous laughter and clanking wineglasses nearly drowned out the music at Jaleo on Bethesda Row one recent Saturday night. Nearly every bar stool and dining chair at the Spanish eatery was filled with patrons, sampling tapas and sipping sangria. Outside, couples streamed into Mussel Bar across the street or took a place in line at Yogiberry around the corner.

If anything, the restaurant scene there is as vibrant as ever, with the addition of a crop of new eateries, such as Mussel Bar, Vapiano and American Tap Room. These offerings round out some 15 years of development by Federal Realty Investment Trust that has turned a sleepy suburban main street into a thriving downtown enclave, running at 97 percent occupancy.

The new kids on the block replaced local staples, such as Austin Grill and Levantes, signaling a new era at Bethesda Row. Some are regional mainstays, such as Five Guys and Sweetgreen, while others have a downtown D.C. feel, such as Taylor Gourmet. They all speak to the evolution of the area, and bring into question what effect their presence will have on the wider business district.

“I was somewhat of a skeptic that adding four or five new big restaurants to the area would help, but I have to give ours friends at Federal Realty credit,” said Robert Wilder, co-owner of Jaleo, a fixture on the row since 2001. “Our business is up pretty significantly this year. It seems like all of the buzz the new places are generating is working.”

That buzz may serve the area well, as it kicks off the annual Bethesda Row Restaurant Week on Monday, (Oct. 18). Wilder, whose restaurant is participating in the event, is bullish on the swath of Bethesda bound by Arlington Road, Elm Street and Bethesda and Woodmont avenues. Still, he said the area is not without challenges.


For all of its urban appeal, Bethesda Row is still in the suburbs, which can mean fewer seatings as well as sluggish lunchtime and weeknight business for the 33 eateries within the district. That pressure is often compounded for the 160 other Bethesda restaurants that exist nearby.

Simon Hewson, manager at RiRa Irish Pub just west of the area, said he’s used to the flow of customers ebbing for a few weeks following a restaurant debut. But with four places opening one after the other, that “honeymoon period” has been longer.

“The grass isn’t always greener on the other side,” he said. “And when the honeymoon period is over, customers come back to where they feel most comfortable. We know we will get our customers back, but not every restaurant is quite so lucky.”

Having lived on and off in Bethesda for 12 years, Hewson has seen the evolution of Bethesda Row, which he said has benefited the area by drawing larger crowds. But those crowds only go but so far, leaving many of the restaurants further north, namely in Woodmont Triangle, with less traffic.

An eclectic mix of 75 mom-and-pop bistros and cafes, brimming with small-town charm, Woodmont Triangle was once the centerpiece of Bethesda’s restaurant scene. A few Saturdays ago, diners could still be seen filing into neighborhood haunts, such as Black’s Bar & Grill and Positano’s, but the foot traffic was far less than that witnessed further south.

“Bethesda Row has always been a little more popular because there are more shops there, it’s better to walk around,” said Roberto Pietrobono, co-owner of Olazzo, located on the southern tip of the Triangle. “But you do well depending on how you run your business.” He said business at his 62-seat, Italian restaurant has held steady, despite competition and the recession.

“People do business with people they know,” said W. David Dabney, executive director of Bethesda Urban Partnership. “You have chefs that are owners that love to interact with their customers, and that’s the kind of thing that keeps these places going.”

He said, however, that the “ambiance and character” of Bethesda Row heightens competition.


Since purchasing the Bethesda Row development from Thomas B. Miller in 1993, Federal Realty has completed eight phases of build-out to the tune of $197 million. Much of Bethesda Row has the feel of a Parisian-style streetscape, complete with indie theater and trendy boutiques. Moviegoers pouring out of Landmark Cinema or shoppers leaving Lululemon are quite likely to file into neighboring eateries.

“Co-tenancy and critical mass are critical,” said Bill Miller, a broker with Transwestern Retail. “Woodmont is cute and quaint, but it just doesn’t have the activity needed to drive aggressive rents and attract newer, better restaurants.”

Synergy comes at a premium. Rents at Bethesda Row, according to area brokers, can range between $60 per square foot to upwards of $80 a square foot. David Ours, senior leasing associate at Federal Realty, declined to confirm that range, but said, “The more interesting retailers we bring in, the higher the sales they do and the rents follow.”

On the outskirts of the development, however, lease rates are typically capped at around $50 per square foot, trending in line with District rents.

“Developers are pricing Bethesda like downtown [D.C.],” said Wilder of Jaleo. “As good a market as it is, the sales patterns are more suburban, which means you only have two or three nights where you’re really at capacity. Weeknights are slower and days are slower because you have so many restaurants.”

Wilder said the Jaleo on 7th Street in Northwest Washington does far more volume than the one on Woodmont Avenue.

“The dinner hour is shorter in Bethesda and you are less likely to get the pre-theater business of late-night diners,” he said. “Even though sales are relatively strong [in Bethesda], they will always be lower than downtown [D.C.] for us, and probably others.”

Pietrobono suspects the fewer number of seatings per night is related to the larger number of families that frequent Bethesda. They are less likely to eat late or even eat out on weeknights, he said. High-rise rental and condo developments have attracted more single, young professionals, but not at a pace that radically changes the demographics.

Robert Wiedemier, owner of Mussel Bar, contends that his watering hole is pulling a pretty diverse crowd that has kept him busy in the past three months. “It’s been awesome here,” he said of his Bethesda Row locale. “We’ve been really successful.”

Cava to open fast-casual grill in Bethesda

Monday, August 16, 2010

The Washington Post
By Danielle Douglas

Barely a month after announcing a new location in Clarendon, owners of the Greek restaurant Cava have signed on to open their first fast-casual dining location, Cava Grill, along Bethesda Row. The restaurant is leasing 1,943 square feet of space at 4832 Bethesda Ave., according to Dimitri Georgelakos of KLNB Retail, who brokered the deal.

When it opens in early December, Cava Grill will feature an assembly line setup, allowing patrons to pick and choose what they want on their souvlaki and pita sandwiches, similar to the way Chipotle operates with its Mexican offerings. Owners Dimitri Moschovitis, Ted Xenohristos and Ike Grigoropoulos got the idea after noticing a trend of customers asking for lunch specials at dinnertime.

“With that demand, it made sense to open it up so that people could have all of the different options and get them really fast,” explained Xenohristos. Meals at Cava Grill, he noted, will be priced a bit lower than at the Cava restaurant, where dishes average $14. Xenohristos expects to hire 25 employees at the eatery, and is currently scouting sites in the District for two more Cava Grills.

Cheap eats have been popular during the downturn. Sales at the top 100 fast-casual chains reached $17.5 billion in 2009, a 4.5 percent increase over 2008, according to Technomic, a research and consulting firm.

“Part of the appeal and growing strength of the segment overall relates to it being essentially a hybrid,” said Hudson Riehle, senior vice president of research at the National Restaurant Association. Fast-casual restaurants, he explained, employ the speed and convenience of the “quick service” sector, while offering the decor and cuisine associated with “higher-check, table service” restaurants.

“People are looking for more of a refined, healthy product for a great price,” said Xenohristos. “They are willing to spend a little more, if they are going to get a better product in a nice environment.” The move into fast-casual dining complements Cava’s recent launch of its line of dips at Whole Foods and other health-conscious grocery stores, including Mom’s Organic Market.

Riehle said a growing number of restaurant operators are diversifying their portfolios. An example is New Orleans-based Ralph Brennan Restaurant Group, which operates four different kinds of restaurants. “It makes perfect sense that as operators expand that they develop concepts, which are directed towards different demographic, geographic and service styles,” Riehle said.

Having a spoon in so many pots could undermine the brand. But Xenohristos is confident that he and his team will be able to manage quality control at the restaurants and the grills to uphold the Cava cache. For the grill, he said, “We want to emulate what Chipotle has done. They just reached their thousandth store, and I don’t think you can tell the difference from number one to the 1,000th. They are very consistent.”

Xenohristos and his childhood friends brought the small plate, or mezze, dining that they grew up on to Rockville in 2006. The Silver Spring natives eventually branched out to Capitol Hill’s Barracks Row neighborhood. Xenohristos said that once the Clarendon restaurant opens in the next seven months, he and his team will strictly focus on expanding the new concept.

The Beast is Conquered: Ed Wins Restaurant Wars, Kenny Makes a Surprising Exit

August 12, 2010

If you didn’t hate Alex or Amanda before last night’s episode of “Top Chef D.C.,” you’re a saint. If you hate them now, don’t be ashamed. Based on the judging travesty that went down and the person who went home, both Alex and Amanda deserve all the wrath you can heap upon them.

With only eight contestants remaining, everyone in the house feels both comfortable — “The best of the best are definitely in the competition. ... I mean, I’m still here,” gloats Amanda — and also anxious, conflicted over the more intense challenges undoubtedly in their future. But Kenny, who began the season as a frontrunner, is confused over why he’s ended up in the middle so often: “I’m very perplexed,” he admits. “This is time to unleash the Beast.” (I so hope this nickname is “X-Men” related.)

Kenny and the others get a chance to tap into their inner genetic mutants during the…

A lone Padma gets right to the point: It’s time for the tag-team cooking challenge, which you may remember from last season in Las Vegas. The eight contestants are divided into teams, with four members on each team and 10 minutes each to cook. In 40 minutes, each team has to create one dish together as a unit — but while one member cooks, the others who haven’t cooked yet have to be blindfolded. Tricky, indeed.

So the eight draw knives and divide into teams: Based on the knives they choose, Ed and Kevin are able to pick their teammates a la dodgeball, meaning Ed, Tiffany, Angelo and Alex end up together as the red team, and Kevin, Kenny, Kelly and Amanda end up together as the blue team. And though there’s no more immunity at this stage in the game, the winning team does get $10,000 to divide between the four of them. This sounds great to Amanda, who admits, “I’m broker than broke right now.”

With the money to entice them, everyone gets blindfolded, and then the first members of each team — Kenny and Tiffany — get to work. Tiffany thinks of a dish with pan-seared snapper and leaves the head of the fish on for her teammates to deal with, while Kenny decides to work with prawns. Next come Amanda and Alex; but while Amanda immediately figures out what Kenny wanted for the dish and starts cooking angel-hair pasta, Alex flounders, going to season the fish instead of prepping the other ingredients. “We have 30 minutes, basically, why are you touching the fish?” Tiffany says exasperatedly. “Leave the fish alone!”

But Alex doesn’t. And because he can’t communicate with the remaining members of his team to tell them he’s already seasoned the fish, final teammate Angelo liberally salts the fish again as Tiffany and Ed look on and groan. Meanwhile, on the other side of the kitchen, Kevin and Kelly work smoothly and efficiently, cleaning their station and perfecting their dish without a hitch.

And that calm pays off, as guest judge (and Speaker of the House) Nancy Pelosi waltzes into the kitchen dressed in a shiny purple power suit. She tries the food and immediately likes Kevin and Co.‘s dish (sauteed shrimp, angel-hair pasta, mustard sauce and crispy basil) more than Ed and Co.‘s dish (roasted red snapper, wilted greens and maitake mushrooms). Though both dishes are delicious, the saltiness of the snapper loses it for the red team. While they wallow (“Alex completely ruined it. ... It was good, minus the salt,” Tiffany says of the dish) and the blue team rejoices (“Now I’ve got the taste of it, I just want more,” Amanda says of winning), Padma describes the upcoming…

Yup, you guessed it: Eight contestants divided into teams of four means it’s time for restaurant wars. The teams, which will remain as they are, will take over Redwood in Bethesda, Md., with a three-course menu with two options for each course — and every member of the team must be responsible for a dish.

But as the teams split into pairs to go to Whole Foods and Restaurant Depot to shop, Ed and Angelo scheme over how to keep Alex (whom Ed hilariously nicknames Skeletor) out of cooking altogether. “We all question Alex’s ability to basically cook,” Ed explains, so the team will be better off by excluding him, they decide. And though that doesn’t tickle Kevin, who’s also in the car, Ed and Angelo couldn’t care less, and vote to make Alex handle the front-of-the-house role while everyone else hangs out in the kitchen.

After 45 minutes of shopping, the teams get two hours to prep and decide their roles, leading to Angelo and Kenny being named executive chefs for their teams and Alex and Kelly handling front-of-house duties. And though Angelo assumes a role that was never specifically given to him — “[Ed] didn’t explicitly say [I should be executive chef]. ... It just naturally fell into place” — he immediately puts Alex on simpler tasks. But when Alex can’t even break down lamb chops or fish correctly, Angelo can’t handle it: “Butchering is a timely thing, and it’s all I needed him to do,” he gripes, and everyone begins to notice his anxiety. “I’m watching Alex, and he’s still butchering this fish. It just seems like it’s going to be a crash-and-burn situation,” notes Kenny, whose own team seems to be getting along just fine.

The next day, the teams inch a little closer to opening their restaurants. With four hours to prep, each team names their restaurants: Ed and Co. name their Mediterranean-themed place Evoo, short for extra virgin olive oil (this better not be an homage to Rachael Ray or I will punch someone), while Kevin and co. name their place Twenty One 21, the address of their townhouse in D.C. And just like the other day, everything Alex touches seems to fail: His interactions with the servers show that he doesn’t really know the dishes, and his mocking of the servers’ tools and skills don’t help, either.

But then it’s time to feed the diners and the judges, who include Padma, Tom, Gail and former New York Times restaurant critic Frank Bruni. It’s Alex’s poor etiquette that angers them first. Not only does he miss the judges entering and being seated at Evoo, but his nervousness comes off as cockiness (or maybe it’s both), and he just doesn’t seem to get the seriousness of interacting with the judges while they taste his team’s dishes, which include:

» First course:
Angelo: Confit of tomato soup, squash and olive crouton.

» First course: Tiffany: Crudo of black bass and yellowtail snapper with Meyer lemon and caper relish.

» Second course: Tiffany: Striped bass, stewed spinach, chorizo and clams.

» Second course: Ed: Slow-baked turbot, eggplant caviar and black olive jus.

» Third course: Alex: Pan-seared lamb chop, English pea puree, smoked bacon and parmesan foam.

» Third course: Angelo and Ed: Seared rib-eye steak, crushed walnut potatoes and balsamic fig reduction.

» Judges’ thoughts: The meal starts off a little disappointing, with Gail thinking Tiffany’s first course lacked subtlety and was too salty, but things get better as the meal progresses. Frank loves Ed’s turbot dish and thinks it lives up to the restaurant’s Mediterranean moniker, and though Alex messes up describing his own dish — calling it a pork chop instead of a lamb chop — Frank thinks it’s cooked well, if lacking texture. Overall, the judges find the food solid but the service lacking, with Frank complaining about his water cup being half full and Alex’s lack of welcome. And when they get up to leave, Alex watches them walk out without approaching or thanking them for their visit — another bad move.

Next up is Twenty One 21, and Kelly instantly curries favor with the judges by greeting them at the door, showing them to their table and explaining their restaurant theme, which is “progressive American.” And Padma is pleasantly surprised to see a dessert course on the team’s menu, which Evoo lacked. The dishes go down like this:

» First course: Kelly: Chilled sweet corn soup with Maryland blue-crab salad.

» First course: Kenny: Beet salad with warm chorizo citrus vinaigrette.

» Second course: Amanda: Oakwood grilled strip steak with roasted sunchoke and maitake mushrooms.

» Second course: Kevin: Pan-roasted halibut, fennel marmalade and tomato-fennel emulsion.

» Third course: Kenny: Crisp aged goat cheese and strawberry and rhubarb relish.

» Dessert course: Kelly: Dark chocolate ganache tart and blackberry chocolate chunk ice cream.

» Judges’ thoughts: Though the team worked better in the kitchen, the dishes just aren’t that great. Kelly’s soup lacks flavor and is too thin, gripes Tom, while Kenny’s salad has too many “accessories,” or extraneous elements. Amanda’s steak is cut too thin and therefore lacks a crust, and Frank isn’t pleased, either: “You can look at it and know you’re not going to get the pleasure from it that you want.” In contrast, the judges like Kevin’s halibut dish, which has a very pretty orange emulsion that makes Frank think “Kevin should paint,” and also don’t mind Kelly’s ganache tart. And though her ice cream lacks flavor, it doesn’t compare to Kenny’s horrendous cheese course: It’s a “horror show,” says Frank; it’s too big for one person and has an awful crust, says Gail; and everyone agrees it’s a “goat cheese monstrosity.”

Though everyone looks drained in the stew room while waiting for Padma to come in, Kevin and Co. look sucker-punched when Ed, Angelo, Tiffany and Alex get called in. “My mind will be fucking blown. Blown,” says Kevin, in awe of the idea that his team could lose.

They lose. When Padma announces that the red team and Evoo are the winners, everyone collapses on the ground in joy, and then immediately get up to be mightily praised. There’s no mention of Tiffany’s bad appetizer; instead, the judges gush over Ed’s turbot, naming him as the winner. As he gets handed a humongous bottle of wine as a prize, he announces, “I can’t wait to dive into that thing headfirst,” which sounds like a stupendous idea.

Then it’s time for the blue team, creators of Twenty One 21, to get grilled on their mistakes. Kenny can’t handle it. Complaining about how Alex did nothing on the other team and how disharmonious that group was, Kenny gets angrier by the minute, but Gail isn’t having it. “We don’t care or judge on the communication in the back of the house,” she makes clear. Instead, their dishes are torn apart: Kelly’s flavorless soup, Kenny’s beet salad (which Franks says was “done through the guise of Hamburger Helper”) and Amanda’s steak (“It’s like having a great pair of shoes with a really mediocre suit; it’s not going to save the suit,” Frank says while comparing her bad cut of meat to a snazzy sauce she served with it).

Still, though, the team can’t get over how little Alex did on the other team. They all vent to the judges about how he didn’t even conceive or cook his dish, and continue their tirade in the stew room: “You didn’t do a fucking damn thing!” Kevin yells, while Kenny adds, “The reality is, each person needs to conceive their fucking dish, yes or no?” They’re pissed, but it’s totally understandable: Alex sucks!

And when the judges decide to send Kenny home because both his beet salad and goat cheese dish were subpar, Alex hatred levels ratchet tenfold. And the fact that Amanda was seemingly saved just because she made one bad dish, not two, was also infuriating: She’s slipped by for weeks now, and has shown no special talent.

It seems like a sad-sack Kenny knows others deserved to go before him, too: “I’m kind of in awe right now,” he says before leaving. “To not be on ‘Top Chef’ anymore is hard, because the reality is Alex didn’t prepare his food at all. There should be more dialogue about that. ... The Beast is gone. It’s anybody’s game.”

Next week, we’ll see if that’s really the case, as the cheftestants travel to the CIA building for their upcoming challenge. Pour one out for Kenny. He deserves it.

» “I was forced to take Alex. I know that Tiffany, Angelo and myself are kind of all on the page, but Alex — I’m not sure where he is,” Ed says of being forced to choose Alex to be on his quickfire and elimination challenge teams.

» “My kitchens call me the Prepping Weapon,” Kenny says as he jumps into the first leg of the tag-team challenge. It makes sense: That dude rips through herbs like nobody’s business.

» “He’ll put you on blast,” Kevin says when he learns the guest judge will be Frank Bruni. What praise!

» “It’s interesting with Angelo and I acting as executive chefs in restaurant wars. ... The best against the Beast,” Kenny says while working on the elimination challenge. But what will Angelo do without the Beast to inspire his competitive streak?

» “I don’t think I’ve ever been this confident going into an elimination challenge,” Amanda says, complaining about how her team lost the elimination challenge. I pray for the day her confidence is shattered and she goes home. Literal prayers.

Click here to view article
Written by Express contributor Roxana Hadadi
Photos by David Giesbrecht/Bravo

Photo by David Giesbrecht/Bravo


May 20 - 22

Project Runway’s Laura Bennett, High Society Star Tinsley Mortimer and fashionable best-selling author Jill Kargman Headline Exclusive
Three-Day Style Event

BETHESDA, MARYLAND (May 13, 2010)—Bethesda Row today announced the second annual style event, The Front Row, Thursday, May 20 - May 22, the exclusive three-day event will feature in-store fashion, culinary tastings, beauty demonstrations, art exhibitions, and celebrity and guest appearances within Bethesda Row,

The Front Row begins Thursday, May 20 at 11 a.m. with Bobbi Brown beauty consultations at Bluemercury; a designer denim-fitting event at Urban Chic, A.V. Max jewelry trunk show at Sassanova, Italian Wine Tasting at Bella Italia, and a designer appearance by Michelle Guest of Mija Jewelry at Lou Lou.  A complete listing of store events accompanies this release.

Thursday evening’s signature event is the Washington launch of Arm Candy, the newest release from author Jill Kargman.  Ms. Kargman’s previous bestsellers include Wolves in Chic Clothing, The Right Address, and Momzillas.  In addition to a reading and book signing, the evening will include cocktails, hors d’oeuvres and sweet treats from Georgetown Cupcake.  The event will take place at Ginger, on Bethesda Lane and will be hostessed by fashionable Washington notables Sharon Bradley, Sabrina Clopton, Susanna Quinn and Ashley Taylor. RSVP information for attendees in included at the end of this release.

Friday, May 21 kicks off in style with appearance by Leona designer Lauren Leonard, at Urban Chic; a meet and greet with bluemercury founder Marla Malcolm Beck; an M.Z. Wallace trunk show at Sassanova, a Designer “Tee” Party at Luna, and a Calypso St. Barth trunk show at Ginger.

Friday evening at 7:30 p.m. on Bethesda Lane, join Project Runway finalist Laura Bennett, and front row fixture, fashion icon and High Society reality star Tinsley Mortimer in the front row with numerous VIPs at The Front Row runway event featuring the latest in summer fashions as well as an exclusive preview of fall trends.  Join us as participating Bethesda Row retailers Daddy & Son, Ginger, J. McLaughlin, Lou Lou, Lucy, Luna, Pink Palm, Sassanova, The Waygoose, Urban Chic and Wear It Well take to the runway with the latest fashions.  Models’ runway hair will be styled by Bubbles Salon, with makeup by Bobbi Brown for Bluemercury.  Following the fashion show, Laura Bennett will be reading from and signing her new style tome, Didn’t I Feed You Yesterday?: A Mother’s Guide to Sanity in Stilettos, for Front Row guests.

Saturday, May 22 Sip & Shop at J. McLaughlin, stop by a Bambeeno cashmere trunk show at Sassanova, or a LuluLemon Athletica pilates class.  Around the row, throughout the weekend Front Row exclusives include Chic Stiletto Cupcakes at Georgetown Cupcake, a fashion library featuring every fashion title throughout the store at Barnes & Noble, daily wine tastings at Cork & Fork and unique offers at Le Creuset, The Papery, Pink Palm, The Waygoose, Urban Country and Wear It Well.

“Every day at Bethesda Row is stylish, but for this weekend, we are truly making Bethesda Row the style capital of the region,” says Vanessa Lopez-Isa, senior marketing manager of Bethesda Row.  “We look forward to hosting Washington’s most stylish women for our three-day soiree.”

For more information on The Front Row please contact Barbara Martin of FingerprintDC at 301.512.5078, 301.229.6770 or .(JavaScript must be enabled to view this email address). A complete roster of events is listed at the end of this release.

About Bethesda Row
Bethesda Row is a 521,000 square foot shopping, dining and living destination in the heart of Bethesda, Maryland. An uncommon mix of life style, Bethesda Row features national retailers, local boutiques, eclectic restaurants and 180 residential units,Upstairs at Bethesda Row.. For more information, please visit

About Federal Realty
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty’s portfolio (excluding joint venture properties) contains approximately 18.2 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 94.1% leased to national, regional, and local retailers as of March 31, 2010, with no single tenant accounting for more than approximately 2.6% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 42 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.

The Front Row 2010 Event Roster
Headline events:
Thursday, May 20, Ginger: 6-8pm
Arm Candy Book Launch with Jill Kargman
Join us as we kick off The Front Row with the Washington premiere of best-selling fashion-based NYC author Jill Kargman and her newest novel, Arm Candy.  Meet Jill from 6-8pm for cocktails and hors d’oeuvres as she reads from and signs her new novel. Plus enjoy a Suzanne Somersall jewelry trunk show, showcasing all of her fashionable arm candy.

Friday, May 21, Bethesda Lane, 7:30 pm
The Front Row Runway Event
Join front row fixture Tinsley Mortimer, star of the fashion reality hit TV show High Society, along with Washington’s most fashionable on The Front Row. Back for its second stylish year, the summer 2010 runway event will feature the season’s hottest designer collections from our fashionable boutiques plus an exclusive fall 2010 runway preview.
Limited seating will be available: Front row seating by invitation only.

Following the fashion show, Project Runway finalist and noted fashion writer Laura Bennett will read from and sign her new bestselling style bible, Didn’t I Feed You Yesterday? A Mothers Guide to Sanity in Stilettos.
Reading and signing will take place on Bethesda Lane.

Hair by Bubbles Salon, makeup by Bobbi Brown for Bluemercury.

Special thanks to Redwood Restaurant and Bar.

Thursday In-Store Events:
Bella Italia: 5-7pm
Dreaming of Italy? Stop in and taste Italian wines 5-7pm, plus save 50-60% off select ceramic pieces all weekend.
Bluemercury: All Day
Complimentary makeup and skincare consultations from Laura Mercier, Bobbi Brown, Darphin and more! Call now to book your complimentary appointment: 301-986-0070. Light refreshments and gift with a $75 purchase, while supplies last!
Lou Lou: 11-1pm
Mija Jewelry Trunk Show: Meet designer Michelle Guest as she features her beautiful crafted jewelry for women and children.
Sassanova: 10-8pm
A.V. MAX Jewelry Trunk Show: See the summer 2010 collection of this edgy New York-based line often featured in Elle, Vogue and InStyle.
Urban Chic: 11-7pm
Designer Denim Fitting Event featuring Current-Elliot, Hudson, James Jeans and more. Book your appointment now for a one-on-one consultation with a denim expert to find your perfect pair.
Friday In-Store Events:
Bella Italia: ALL DAY
Italian Olive Oil Sampling: Enjoy a taste of Italy and sample Italian olive oils while you shop.
Bobbi Brown Makeover Party and Marla Malcolm Beck appearance: Meet Bluemercury’s founder & CEO while Bobbi experts show you how to apply spring’s hottest summer shade: coral. Call 301-986-0700 to book your complimentary appointment. Light refreshments, plus receive a gift with your $75 purchase.

Calypso St. Barth Trunk Show: featuring their complete 2010 summer collection of flirty, high-fashion dresses, tops and accessories.

Lou Lou: 12-2pm
Shop the Mija Jewelry Trunk Show: enjoy wine and cheese while you shop her beautifully crafted jewelry for women and children.

Luna: 10-7pm
High (Fashion) Tee Event:  shop designer tees from Velvet, LA Made, Rebecca Beeson, Michael Stars, T LA and more. Take 15% off and enjoy a free gift with your t-shirt purchase.
Sassanova: 10-8pm
M.Z. Wallace Handbag Trunk Show: see the summer 2010 bag collection called “elegant” by Lucky and “artistic” by Women’s Wear Daily.

Urban Chic: 10-8pm
Leona Designer Appearance and Trunk Show: meet designer Lauren Leonard, shop her designs and save 15%. After the fashion show join us for bubbly + treats.
Saturday In-Store Events:

Bella Italia: 10am-9pm
Italian Open House: explore Italy at Bella Italia with Italian travel tips and Italian sweets served throughout the store.
Bobbi Brown Makeover Party: Bobbi experts show you how to apply spring’s hottest summer shade: coral. Call 301-986-0700 to book your complimentary appointment. Light refreshments, plus receive a gift with your $75 purchase.
Calypso St. Barth Trunk Show: featuring their complete 2010 summer collection of flirty, high-fashion dresses, tops and accessories.
J. McLaughlin: 12-5pm
Summer Preview: shop the spring/summer collections while you enjoy cocktail and treats throughout the store.
Lululemon Athletica: 9-10am
Pilates Class: join Lululemon Athletica for a complimentary in-store Pilates class. Pilates master, DJ and snacks will be provided.
Bambeeno Trunk Show:  see the complete collection of their beautifully stylish, environmentally friendly baby cashmere.

Urban Chic:
Leona Trunk Show: Bubbly and treats in store all day while you shop Leona’s collection of perfect summer party frocks!
Running Thursday, Friday and Saturday:
Barnes and Noble:
The B&N Fashion Library: visit our special display of every great fashion and style title in the store. A special section will also display the presenting authors appearing at The Front Row. 
Cork and Fork: 3-7pm
Wine Tasting: Sample our selections as you enjoy a 10% case discount all weekend long. $5 at the door.
Georgetown Cupcake:
Chic Stiletto Sweets: Fashion themed cupcakes available exclusively during The Front Row Thursday – Saturday.
J. McLaughlin:
Meg Carter Designs Trunk Show: shop the collection all weekend plus receive a free gift with any purchase of $250 or more.
Le Creuset:
Visit the Le Creuset Signature Store on Bethesda Row and save 20% off any one Le Creuset Cast Iron item now through June 24th. This offer may not be combined with any other discounts and some new items may be excluded. Offer not valid on gift certificates.
The Papery:
Take 20% off your purchase of fashionable note cards, invitations, accessories and more during The Front Row.
Pink Palm:
Lilly Weekend: bring in your brochure from Front Row (this one!) and receive 20% off any single full priced item.
Shop the Waygoose and receive a free gift with any $15 in-store purchase.
Wear it Well:
3S Trunk Show: take 20% off our fashionable summer collection of Sweaters, Skirts and Scarves.

Fill up on the good stuff at City Sports

November 19th - 22nd

Fill up on the good stuff this weekend.  25% off all non-sale items and 10% off all sale items November 19th - 22nd.

More info

Valet Parking

At Woodmont avenue in front of Vino Volo
Available Daily at 5pm | $10
*$7 at sponsored restaurants

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